Sep 26, 2011

Give Yourself a Whack on the side of the head

If an architect looks at an opening between two rooms and thinks "door," that's what she'll design. But if she thinks "passageway," she may design something much different like a "hallway," "air curtain," "tunnel," or perhaps a "courtyard." Different words bring in different assumptions and lead your thinking in different directions. What else can you call your idea?

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